What if
we could turn a social NGO into a love brand for the young generations?
What if we could help building a unique sailing brand design that must be loved from kids to teenagers and respected by investors?
What if we finally can help raising funds and earnings through setting up another business stream to support the main goal to make even more kids sail?
A little big change.
Sail for Kids manages to give disadvantaged children a sense of freedom and self-confidence through sailing. It brings smiles not only to the children's faces but also to the founders, who drive the NGO with their passion. There is a lot of potential to help here. Up to this point, the founders have already done many things right. It was a small matter to fulfill the request to develop a new, more mature logo. However, during our discussions, we realized that there is even more potential. It's not just about a logo, but about making the brand a valuable part of childhood memories and increasing its visibility in the foundation world.
Through our collaboration, we improved the visual identity of 'Sail for Kids' and ensured that the great work of this NGO gains more attention – both on land and on water. But that is not the main goal. Our ambition for the brand is to ensure that the positive experiences accompany the children throughout their lives and provide them with a better future. Thus, the logo was just the beginning of a greater opportunity.
believe a professionally designed logo is integral to building trust with the public and donors - says a research from Vista with around 500 senior decision-makers in the nonprofit sector around the globe.
Nonprofits that invested in professional design in the last 2 years were 50% more likely to have increased fundraising revenue. In addition, 74% believe that strong brand identity increases recurring donations.
A letter of warm words.
“When you start a company, you usually spend a lot of time thinking about your product or service. But when it comes to the question of how you want to present yourself externally, how you want to be perceived as a brand, you quickly reach your limits. It gets even more difficult when – as in our case – four founders also have different opinions. Timo and Lukas gave us perfect guidance here. First, they listened carefully for a long time, then the first ideas emerged, and we were able to contribute our own suggestions at many points throughout the process. Things became increasingly concrete, and in the end we had a result that not only satisfied us greatly but far exceeded our expectations.“
Things to solve.
Challenge
01
Challenge
02
Challenge
03
Started by craft.
Our thoughts powered by their mission.
More wind
in the sails?
For their 3rd trip in 2024 we delivered the full first brand reaveal set by facelifting the website, creating first instagram reels and prints for flags and apparell. With that, the instagram stories gained an uplift of followers of 50% in the first week and did good to go with creating attention.
Feel like tomorrow?
Then contact Lukas
Or get in touch with Timo
