Based in Munich, acting worldwide.
N 48° 6' 48.3876
E 11° 29' 25.9764
From there, we shape future scenarios, business models and digital experiences for a better tomorrow.


We are a studio designing for Planet & People.
01
People
We put all people at the center of everything we do. We call this: Design for All.
02
Planet
We use systemic thinking to create holistic and even regenerative solutions considering planetary health, resources and risks.
03
Profit
We care of profitability through valuable and transformative business potentials and resilient business .
Where we started
3
5
4
At the heart of Studio Y-si are two numbers that sparked our journey: 35, a symbol of countless external challenges we face, and 4 children—reminding us of the 2.4 billion children worldwide whose futures depend on the choices we make today for a brighter tomorrow. Because we don’t want to be asked one day: Dad, where have you been when you could have done something?

$ 0,2
Trillion
$ 7
Trillion

We’re here to enable brands to unfold 35 times their impact, 35 times the potential or making 35 times the noise creating awareness to drive 35 times the investment needed to create change that echoes far beyond today.









How we approach
esign
For us, design is more than making things visible.
It’s one of the key capabilities for solving tomorrow’s challenges – starting today. We combine the mindset and methods of design to make social and sustainable innovations desirable, profitable, and tangible. In practice, that means designing future scenarios, business models, and digital experiences.
Designing
Futures
What’s in
Ventures
What’s in
Experiences
What’s in
Why us, when anyone could do it?
We call it the Sea of Sameness and that’s exactly what we aim to break out of. Turning the ordinary into something extraordinary.
Turning the expected into something that surprises and sticks.

Systems Thinking
01
That’s why we apply systems thinking – to create holistic and simple solutions that truly make a difference.

Future literacy
02

Fancy for future
03
But what if these capabilities could help us launch an airline in just seven weeks? Or develop a future vision for a center for children with heart disease in just 20 days?
So how do we tackle challenges like these? With sprints.
Fast-paced, compact formats designed to develop desirable futures, regenerative business models, digital innovations, or sustainable brand design in just 10 days.
We’ve developed four dedicated formats to make this happen:
Future Sprint, Venture Sprint, Design Sprint, and Brand Sprint.
Feel like tomorrow?


