BreatheAtmen
Resting state. The circles drift into each other and apart: 4 s in, 6 s out.
Work
→ Umo
What ifevery website adapted to the way your brain works?
Umo is a digital inclusion assistant. One switch adapts any website to the way you think.
Shortly
Umo is a digital inclusion assistant for neurodivergent and cognitively impaired people. As a browser plugin, desktop and mobile app, it adapts any website to the way its user thinks: without the content or website changing a single line.
AI strategy
Product vision
UX & UI design
Prototyping
Business model
Accessibility
The problem
Too much.
Too loud.
Too fast.
What if the web stopped shouting? For 15–20 % of people, every website is too much: too loud, too fast, too dense. So we designed Umo – a calm companion in the middle to adapt the content you see to the way you think.
Research
Not a niche. Millions.
01 / 03
10.6M
adults in Germany have low reading and writing skills. That is one in five of all 16 to 65-year-olds.
LEO PIAAC 2023, Universität Hamburg
02 / 03
15–20%
of people are neurodivergent – ADHD, autism, dyslexia and more.
Estimates, e.g. Doyle 2020
03 / 03
20%
of the words on a web page get read. By anyone.
Nielsen Norman Group
Swipe →
The idea
We stopped asking people to fit the web. Umo makes every website fit the way you think.
Use cases
Plugin. Desktop. Mobile.
Umo shows up wherever the web gets loud – and only when you want it.
Brand
Two circles. One understanding.
what you both understand
you
Umo
Umo isn’t a mascot. It’s a relationship: two circles that move closer the better Umo understands you. No chat bubble. No badge. No robot.
- 01Rosé is you.
- 02Orange is Umo.
- 03The overlap is what you both understand. That’s where Umo looks at you.
Rosé
Orange
Plum
Calm
The Ruhepol: one calm pill, bottom centre. It only speaks up when it has something useful to offer.
F37 Gruffy. Round, warm and easy to read, even at small sizes.
Expressions
Never still. Never loud.
Umo moves slowly and softly, like something that breathes. Every motion carries meaning – and all of it can be switched off. With reduced motion, only gentle fades remain.
BlinkBlinzeln
Every few seconds, 140 ms. Sometimes twice. Just enough to feel alive.
LookHinschauen
Your cursor comes closer, the eyes follow – a soft spring, a beat behind.
TapAntippen
Gives way like water: a tiny pull back, then the circles press into one.
ThinkDenken
Small bubbles rise from the overlap. No spinner, no progress bar, no pressure.
EmpathiseMitfühlen
Leans gently from side to side and comes a little closer.
Impact
Built for some. Better for all.
For people
Understand news, products and contracts on your own terms.
Less overload. More focus. No more giving up halfway.
Read, listen or skim – one switch, every website.
For business
What inclusive design has done for others. Figures from accessibility studies – not Umo results yet.
38%
of companies with accessible features report higher sales and conversion.
Capterra, 2024
28%
saved significant costs through digital accessibility.
Capterra, 2024
69%
of disabled shoppers with access needs click away from sites that are hard to use.
Click-Away Pound 2019
82%
of customers with access needs would spend more if websites were more accessible.
Click-Away Pound 2016
90%
of adults with ADHD stay with brands they like – to save the effort of switching.
BBH × Understood.org
